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Emerging Nutricosmetics Industry Moving Forward With Superfruit-Based Skin Care Formulas

March 22, 2010: 04:07 AM EST
The successful use of so-called superfruits in natural products has caught the attention of the personal care and beauty industries, where the phenomenon is known as “nutricosmetics” or “beauty from within.” Anti-aging and beauty products that are ingested rather than topically applied increasingly include superfruit-derived ingredients, whose benefits are supported by scientific research. One company, for example (derma e), is using formulas based on: pomegranates to help prevent wrinkling and reduce free radical damage; grape seed oils to improve sun-aged skin; and cranberry oils to fight free radicals and hydrate skin. An industry executive cautioned, however, that companies need to hold superfruit-based products to the same high quality standards as other personal care products: including “sustainable harvesting, identifiable and researched phytochemical profile testing, and quality assurance compliance.”
Alissa Marrapodi , "Beauty Fruits—Superfruits for Skin Care", Inside Cosmeceuticals, March 22, 2010, © Virgo Publishing, LLC
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