Effective Use Of Digital Channels To Engage Customers Requires Careful Planning, Execution

Careful planning and investment can boost marketing communications and social media ROI and help companies take advantage of the tools and digital channels available for engaging customers. Companies know that use of social media is important, but they often fail to establish a clear strategy for engaging customers, for implementing digital channels across the organization and for measuring the results to verify ROI and savings. Rob McCarthy of CMS Wire outlines the key steps companies need to take to improve their use of digital channels and boost ROI.