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Eco-Conscious Shoppers Would Like To See Tighter Standards For “Natural” Label

January 1, 2011: 02:46 AM EST

A poll conducted by Mambo Sprouts Marketing has found that eco-conscious grocery shoppers have become suspicious of “natural” labels on food products and urge creation of standards for so-called natural products. The poll, conducted among 1,000 consumers of organic and natural products, found 34 percent of either “not very” or “not at all” confident in “natural labeling,” while 65 percent were “very interested” in seeing standards set or certification for products that are labeled “natural.” Thirty-three percent preferred oversight of natural labeling by an independent organization, while 27 percent preferred government oversight agency. As to recession-induced shopping practices, respondents said they will continue to shop for the best value on eco- and healthy products, clip or download coupons, and choose store brand organic products.

"Green Consumers Grow Wary of ‘Natural’ Labels", News Release, Mambo Sprouts Marketing, January 01, 2011, © Mambo Marketing Sprouts
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