Earth Balance Launches All-Natural “Holiday Bakeoff” With Whole Foods Market

Natural baking ingredients maker Earth Balance is launching a dessert baking contest with the help of organic grocer Whole Foods Market and social entertainment company EQAL. Participants can enter the “Holiday Bakeoff” at the company’s Web site, MadeJustRight.com, by submitting original recipes for holiday pies, dessert bars, cookies and cakes through December 26. Recipes must use all-natural ingredients and at least one Earth Balance product, such as a spread, butter stick, nut butter or soy milk. Winners receive a $400 Whole Foods gift card and a year’s supply of Earth Balance products. Winning recipes may also be featured on the Web site.