We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

E-coupon And Loyalty Card Technology Drive Grocery Stores Toward Sophisticated E-marketing

March 18, 2013: 12:00 AM EST
Grocery chains are finally emerging from a stubborn reluctance to embrace e-commerce, says e-commerce monitor Dynamite Data. Grocers have adopted loyalty card technology, which allows shoppers to register a store card and receive discounts at the checkout counter. E-coupon offers have doubled every six months in the last two years, with more than 500 unique manufacturer offers running every week. The new technology has led to a “dramatic … shift in consumer behavior” that has driven 22 major grocery chains toward multichannel commerce. Two major chains are attempting to vary e-coupon recommendations based on purchase history. One coupon aggregator will launch Twitter and Facebook integration this year, fashioning e-coupon offers based on trends from a customer’s social graph.
Kristopher Kubicki, "For Grocers, After Years of Shunning Internet, Digital Starts to Click", Advertising Age, March 18, 2013, © Crain Communications
Innovation & New Business Models
Virtual Life & Technology
North America
United States of America
United Kingdom
Companies, Organizations
Innovation & New Ideas
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.