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Dove Launches Interactive Outdoor Display At London Train Station

February 13, 2012: 11:37 PM EST
Unilever's Dove beauty products brand has unveiled at the London Victoria railway station a large-format screen that shows Twitter and SMS responses to "questions about women and beauty." Dove partnered with outdoor advertising firm JCDecaux in launching the Valentine's Day promo to reach the approximately 350,000 passengers who use the station every day.
Sarah Shearman , "Dove erects Valentine's Day 'tweet screen'", Campaign Live, February 13, 2012, © Haymarket Business Media
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