Dollar Tree Launches Mobile-Optimized Commerce Web Site

Dollar Tree has created a commerce-enabled Web site featuring inventory search by category or keyword, a store locator, advanced product image galleries, social sharing, and expandable and collapsible menus. Perhaps most important for the holiday season, the site is mobile-optimized for smartphones and tablets. The site also incorporates Facebook and Twitter so customers can interact and “further build on the brand and customer relationship.” The company hopes the new site will boost traffic to its stores in addition to enhancing online sales.