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Digestive Health Tops List Of Key Food, Nutrition, Health Trends Of 2010

April 1, 2010: 07:27 AM EST
The biggest trend in food, nutrition and health in 2010, and still a major growth opportunity globally in spite of the recession, is digestive health, as evidenced by notable growth rates of digestive health products, including premium brands, according to industry expert Julian Mellentin. Huge areas of unexploited market potential still exist, Mellentin says, especially for fiber fortified foods, as well as beverages and cereals. Also gathering momentum is the so-called “bones and movement” category: products that address bone and joint health among the growing over-40 population. Other key trends highlighted by Mellentin include: fruits and superfruits, antioxidants, weight management, healthy snacking, and packaging and “premiumisation.” Micro-trends include: protein power, kids’ nutrition, probiotics, omega-3 and the “ultra-niche opportunity” beauty.
"10 Key Trends in Food, Nutrition & Health 2010 ", just-food, April 01, 2010, © just-food.com
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