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Despite Food Company Promises, Kids’ Cereals Are Still Way Too Sugary

January 21, 2010: 08:55 AM EST
A study by the Rudd Center says that a promise made in 2006 by 16 big food companies to market less sugary breakfast cereals to kids has not been kept. Though the companies have offered healthier options, and cut sugar content somewhat, cereals advertised to children are more likely to be loaded with sugar than those marketed to adults. In fact, kids’ cereals have 85 percent more sugar, 65 percent less fiber and 60 percent more sodium. “Most of [General Mills’] products have one or two grams of fiber and more sugar than whole grain,” said a Rudd researcher.
GINA SALAMONE, "Kids' cereals still packed with sugar, despite companies' pledge to market healthy products", NYDaily News.com, January 21, 2010, © NYDailyNews.com
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