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Despite Diet Differences, Americans Young And Old Know The Principles Of Healthy Eating

December 7, 2010: 10:08 AM EST

A report by market researcher NPD Group has found significant generational differences in U.S. dietary patterns, but a broad understanding of what constitutes a healthy lifestyle. According to the report, Americans aged 21 to 54 years – Generation X, Y and younger Baby Boomers – have the poorest diets, while health-conscious older consumers generally eat healthier. But NPD Group noted that, despite a trend toward healthier eating among older generations, a large majority – 80 percent or 170 million people – need to improve their diets. A key finding: Americans young and old seem to have a basic understanding of what comprises a healthy lifestyle: regular exercise, balanced meals, moderate food consumption, etc. So food manufacturers should spend more time showing consumers how their product’s benefits fit well-known principles of healthy eating, an NPD spokesman said.

"U.S. Adults Understand Principles of Healthful Eating but the Practice of Eating Healthy Varies by Generation, Reports NPD", News release, NPD, December 07, 2010, © NPD Group
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