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Deodorant Brand Hopes To End A Burgeoning “Stinky Behavior" Pattern

July 22, 2011: 03:10 AM EST
Procter & Gamble deodorant brand Secret has launched a supportive Facebook community to help women stand up to what it calls “stinky behavior”: bullying. The “Mean Stinks” program involves the participation of several partners, including actress Amber Riley of the TV show Glee, relationship expert Rachel Simmons, and PACER's National Bullying Prevention Center. Secret's program is based on data collected from a survey of 1,000 women ages 16-21 that showed that bullying extends beyond grade school and has intensified with the explosion of cyber-bullying. Forty-eight percent of college-age students have experienced or have witnessed bullying or mean behavior at college or in the work environment, the survey found.
"Secret Deodorant Partners With Glee's Amber Riley To Take A Stand Against Bullying", Procter & Gamble, July 22, 2011, © Procter & Gamble
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