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Dannon Loses $45 M Class Action Suit Over False Health Claims For Two Yogurts

February 26, 2010: 08:13 PM EST
A U.S. judge has ruled in a class action settlement that Dannon’s health claims for two of its premium yogurts were unproven and therefore false and misleading. The judge ordered the French food company to pay consumers $45 million in damages. Labels and ads for DanActive and Activia promised that the products were “clinically and scientifically proven to regulate digestion and boost immune systems.” Based on those claims, Dannon charged 30 percent more for the products. But a disgruntled consumer disagreed, filing a suit that snowballed into class action litigation. The settlement requires Dannon to drop terms like "clinically" and "scientifically proven" and “immunity” from labels and ads, and emphasize that the yogurts are food, not treatments for medical conditions.
Troy McMullen, "Dannon to Pay $45M to Settle Yogurt Lawsuit", ABC News, February 26, 2010, © ABC News Internet Ventures
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