Consumption Maintains Growth Mode In India As Multinationals Shift Focus To Emerging Markets

Consumption will grow 14% in India over the next three years, according to Ambit Capital Research's "Indian Consumer: a robust operator in an uncertain world" report. Multinational companies recognize India's growth potential, as they shift their business focus from mature markets in Europe and the United States to Asia-Pacific and Latin America. For example, McDonald's India is expected to increase its contribution to McDonald's Corp.'s global business from 0.37% to 0.5%, while Unilever expects emerging markets to account for 70%-75% of its global revenue by 2020, up from the current 56%. India is playing an increasing role in multinationals' manufacturing operations, as well as in innovation.