Consumers Put More Value On Skin Care Than Other Beauty Products

Consumers put more importance on skin care than other beauty products, according to Euromonitor. Skin care products accounted for 23 percent of the total sales of cosmetics and personal care products in 2010 to reach US$88 billion, with anti-ageing products posting the highest compound annual growth rate at 5 percent. Euromonitor also found that sales of supplements are rising strongly, from $2 billion in 2006 to $3 billion in 2010, but that manufacturers could to a better job of informing consumers about anti-ageing benefits nutricosmetics seem to offer.