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Consumers Feel They Still Lack Healthy Food Choice Info In Grocery Stores

November 3, 2010: 11:29 AM EST

Despite food and beverage industry efforts to provide healthy eating options, Americans feel they continue to face hurdles in grocery stores when planning, shopping and preparing healthier meals, according to a study by Catalina Marketing Group. Only half of shoppers surveyed felt their supermarket helps them make healthful choices, and only a little more than a third believed the store helps them manage the risk of specific health concerns. Thirty-eight percent said their grocery store provides information to help manage personal health concerns, but only a quarter of respondents believed store employees know anything about nutrition. And less than a third felt employees are knowledgeable enough help with nutrition, vitamins, nutritional supplements and over-the-counter health remedies. Lastly, more than three-fourths (77 percent) believed healthy food is expensive.

Catalina Marketing Corporation, "Helping Shoppers Overcome the Barriers to Choosing Healthful Foods", Catalina Marketing research report, November 03, 2010, © Catalina Marketing Corporation
Vitality & Better Living
North America
United States of America
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