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Consumer Watchdog Warns Unilever About Ben & Jerry’s “All Natural” Claim

August 12, 2010: 08:43 AM EST
Most of the flavors in Ben & Jerry’s ice creams and frozen yogurts include non-natural or chemically altered ingredients, a fact that makes the company’s “All Natural” claim “false and misleading,” according to the Center for Science in the Public Interest. Forty-eight of the 53 flavors in the company’s ice cream line contain alkalized cocoa, corn syrup, partially hydrogenated soybean oil, anhydrous dextrose or other chemical or non-natural ingredients, CSPI said in a letter to Paul Polman, CEO of Unilever, which acquired Vermont-based Ben & Jerry’s in 2000. The consumer watchdog said Ben & Jerry’s should stop making the “natural” claim or it would notify the FDA and state attorneys general. CSPI said the ingredients are safe, “but it’s a stretch to call any of them ‘natural.’”
Michael F. Jacobson, Ph.D., "CSPI letter to Unilever CEO Polman", Letter, Center for science in the Public Interest, August 12, 2010, © Center for Science in the Public Interest
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