Consumer Interest In Digital Coupons Continues Strong Growth

A trend report issued by the Coupons.com network says that “issued” digital coupon savings grew by 41 percent in 2010 to more than $1.2 billion. By contrast,coupons distributed in newspapers grew only seven percent. “Online savings as an industry is growing at a frenzied pace, and the digital coupons space is no exception,” said CEO Steven Boal, who noted that digital coupons are accessed via the Internet, social media, consumer electronics, mobile phones, etc. Other findings: digital coupon users are more affluent and better educated than users of newspaper coupons; and cereal was the most popular category, followed by yogurt, refrigerated dough, portable snacks and vegetables. “Consumer interest in savings is expected to remain steadfast,” the report notes, even as the economy improves.