Consumer Focus On Shedding Pounds Drives Healthy Retail Sales Of Weight Loss Products

Consumers interested in losing weight are responding to marketing promises, driving healthy weight management product sales, according to a Euromonitor report. Weight loss companies have successfully upgraded their meal replacement lines, introducing new flavors for current products, and launching new powders, soups and bars. All have enjoyed success at the retail level. Palatability and texture have improved markedly, thanks to the application of new ingredient technologies. Meal replacement slimming and weight loss supplements posted the highest sales in the U.S., mainly because of strong promotional efforts from direct sellers Amway and Herbalife. “A combination of high overweight/obesity rates, affluence and the desire for a perfect body helped North America dominate retail value sales of weight management products in 2010,” Euromonitor said.