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Company Unveils Promotional Campaign For Flavored Milks With Fewer Calories, Less Sugar

January 6, 2011: 10:27 AM EST

Dean Foods and its local and regional dairies have launched a “Start Right End Right” promotional campaign for their line of flavored milks that have been reformulated with 10-15 percent fewer calories and 20-25 percent less sugar. The campaign, which is “geared toward helping families make wholesome milk part of everyday nutrition,” offers tips and facts at the Web site (www.StartRightEndRight.com) and on Facebook. As part of the campaign, the company has created a national sweepstakes offering families a top prize of $25,000, plus a $5,000 prize for a school of their choice. The company’s flavored milk products contain 150 calories and 22 grams of sugar per serving, in addition to being low-fat. A fat-free version is also available, according to the company.

"Turn Over a Nutritious New Leaf: 'Start Right, End Right' With White and Chocolate Milk", News release, Dean Foods, January 06, 2011, © Deans Foods
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