We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Company In France May Have Answer To Hard To Swallow Pills And Vitamins

December 23, 2010: 09:29 AM EST

Recently known for their research and development of breathable chocolate and coffee, Le Whif is now expanding into the vitamin sector. Based on research for aerosol sprays the products designed by Le Whif spray particles into the mouth that are small enough to breathe but heavy enough to fall on the tongue. Currently Le Whif offers Antioxidant Green Tea that supplies 100% of daily vitamin C & E and Age Smart Wine Tea that contains reseveratrol. Comparing traditional consumption of vitamins to the inhaler, Le Whif claims their products taste better and enter the bloodstream faster with more potency as it bypasses the digestive system and the effects of the liver. Le Whif sold 60,000 tubes of breathable chocolate in 9 months and plans to launch additional flavors.

Joanna Cosgrove, "Breathable Vitamins ", Nutraceuticals World, December 23, 2010, © Rodman Publishing
Domains
TrendSpotter
Innovation & New Business Models
Vitality & Better Living
Geographies
Worldwide
EMEA
Europe
France
Categories
Companies, Organizations
Market News
Products & Brands
Trends
Developed by Yuri Ingultsov Software Lab.