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Companies Need To Make A Healthy Society A Business Priority

April 13, 2010: 08:12 PM EST
Businesses should be paying close attention to the fact that health has emerged as a critical socioeconomic and personal issue that rivals concern for the environment. A recent study of 15,000 people in 11 countries found that protecting the public's health was as important as protecting the environment among nearly three-fourths of respondents. Scientific and technological breakthroughs have made it easier to protect and improve the nation’s health, but threats – aging, obesity, diabetes, heart disease, poor management of chronic diseases, bad behavioral choices – continue to reduce the quality of life, endanger economic development and put pressure on the sustainability of the planet. Some companies like General Electric have already begun to make health part of a “holistic strategy” that joins business outcomes with the common good.
Nancy Turett, "Health Is The Next Green For Business", Forbes.com, April 13, 2010, © Forbes.com LLC™
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