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Coffee Buyers Are A Major Customer Segment For C-Stores, Market Research Finds

July 5, 2011: 06:30 PM EST
Many high-frequency convenience store visitors – 86 percent, in fact – are there purposely to buy coffee or another dispensed beverage and will often combine their coffee purchase with a donut or some other product, according to market research by The NPD Group, which recurrently tracks more than 51,000 C-store shoppers in the U.S. According to NPD,  convenience stores can attract a loyal customer base by delivering what dispensed beverage buyers seek in terms of product quality, a rewards program, and a clean and bright store. Consumers of coffee and other dispensed beverages represent 68 percent more visits than the average convenience store customer. Coffee and other dispensed beverages account for 31 percent of unit purchases made in a convenience store.
"Coffee and Other Dispensed Beverages Represent a Purpose-Driven Purchase and High Frequency Convenience Store Visits, Reports NPD", Press release, NPD, July 05, 2011, © NPD
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