We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Coca-Cola Partners With Flavor Ingredients Developer To Create Sweetness Enhancers

December 10, 2010: 11:33 AM EST

The Coca-Cola Company and flavor ingredients supplier Chromocell Corporation announced they will work together to develop sweetness enhancers, natural sweeteners and other flavor ingredients. Coca-Cola said it hopes the collaboration will result in “a robust pipeline of innovation across categories and sweetness options” for its beverage lines. Chromocell says its technology, which uses “naturally-occurring systems,” allows testing of  extracts and ingredients from fruits, herbs and vegetables for new flavor ingredients. Coca-Cola launched Stevia extract, a natural, zero-calorie sweetener, in collaboration with Cargill. Stevia is currently being used in 20 Coca-Cola products. Besides receiving research funding, Chromocell will earn royalty payments based on sales of products developed from its technology.

Coca-Cola, "The Coca-Cola Company And Chromocell Corporation Announce Innovative Sweetener Technology Collaboration", Coca-Cola press release, December 10, 2010, © The Coca-Cola Company
Vitality & Better Living
North America
United States of America
Companies, Organizations
Deals, M&A, JVs, Licensing
Press Release
Products & Brands
Research, Studies, Advice
Developed by Yuri Ingultsov Software Lab.