Coca-Cola Partners With Flavor Ingredients Developer To Create Sweetness Enhancers

The Coca-Cola Company and flavor ingredients supplier Chromocell Corporation announced they will work together to develop sweetness enhancers, natural sweeteners and other flavor ingredients. Coca-Cola said it hopes the collaboration will result in “a robust pipeline of innovation across categories and sweetness options” for its beverage lines. Chromocell says its technology, which uses “naturally-occurring systems,” allows testing of  extracts and ingredients from fruits, herbs and vegetables for new flavor ingredients. Coca-Cola launched Stevia extract, a natural, zero-calorie sweetener, in collaboration with Cargill. Stevia is currently being used in 20 Coca-Cola products. Besides receiving research funding, Chromocell will earn royalty payments based on sales of products developed from its technology.