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Coca-Cola Fights To Survive In A Storm Of Bad Press, Dropping Sales

February 3, 2010: 06:31 AM EST
Comparing the Coca-Cola company to the tobacco industry might seem a bit extreme, but that’s what Michael F. Jacobson does in this Huffington Post article. Like big tobacco, Coke is spending a lot of money to soften potential enemies and boost powerful supporters while denying its products are bad for your health. Meanwhile, according to Jacobson, the company is pulling out all the stops in its campaign against taxation of sugary sodas, while it seeks to mollify “angry parents, activist scientists, wary shareholders,” and hopefully boost declining sales – a 26 percent drop between 1998 and 2008.
Michael F. Jacobson, "Is Coke's Fizz Going Flat?", The Huffington Post, February 03, 2010, via The Huffington Post, © HuffingtonPost.com, Inc.
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