We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Coca-Cola Fights To Survive In A Storm Of Bad Press, Dropping Sales

February 3, 2010: 06:31 AM EST
Comparing the Coca-Cola company to the tobacco industry might seem a bit extreme, but that’s what Michael F. Jacobson does in this Huffington Post article. Like big tobacco, Coke is spending a lot of money to soften potential enemies and boost powerful supporters while denying its products are bad for your health. Meanwhile, according to Jacobson, the company is pulling out all the stops in its campaign against taxation of sugary sodas, while it seeks to mollify “angry parents, activist scientists, wary shareholders,” and hopefully boost declining sales – a 26 percent drop between 1998 and 2008.
Michael F. Jacobson, "Is Coke's Fizz Going Flat?", The Huffington Post, February 03, 2010, via The Huffington Post, © HuffingtonPost.com, Inc.
Domains
TrendSpotter
Vitality & Better Living
Geographies
Worldwide
North America
Asia-Pacific
Latin America
Mexico
India
Colombia
Categories
Companies, Organizations
Legal, Legislation, Regulation, Policy
Market News
Marketing & Advertising
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.