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Chocolate Sales Picture Is Rosy As Manufacturers Continue To Innovate

August 26, 2010: 11:11 AM EST
Retail sales of chocolate products in the U.S. rose three percent in 2009 to $17 billion and is expected to reach $19 billion within the next four years, according to a report from Packaged Facts. The increase was due mainly to two factors: three fourths of Americans bought chocolate and manufacturers raised prices. Demand for chocolate is also expected to rise globally, thanks to increasing use in the confectionery, beverage, restaurant, hospitality and personal care industries. The researcher sees growing demand for premium chocolate, especially in healthy formats that offer "better-for-you" ingredients like lavender and blueberry. "This may be a mature market, but it's a market that isn't afraid to innovate, whether that means using savory influences such as bacon and cheese or ethnic flavors such as curry and chipotle."
"Recession-Resilient U.S. Chocolate Market Reaches Record Sales in 2009 as Premium and Innovative Ingredients Pique Consumer Interest", Report, Packaged Facts, August 26, 2010, © Packaged Facts
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