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Chocolate Is Firmly On The Minds Of British Women

May 14, 2010: 08:49 PM EST
A significant percentage of women in the U.K. are obsessed with chocolate, according to new research from Kellogg. Fully a fifth of British women surveyed by the cereal maker prefer chocolate to sex, while 25 percent would pass up wine or expensive perfume to keep their chocolate bonbons. Women often turn to chocolate for solace after a rough day at work or after a spat with a loved one, or because of hormonal discomfort. About 2.3 million women admitted eating chocolate more than three times a day. But 70 percent of those admitted feeling guilty afterwards for health or weight reasons. Others said they used chocolate as a reward for healthy eating or exercise. But 40 percent admitted that chocolate is the only thing that cheers them up.
"Kellogg’s reveal what women want - chocolate", WebWire, May 14, 2010, © WebWire
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