We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Chinese Consumers Are An Evolving -- And Complex -- Target For Marketers

September 5, 2012: 12:00 AM EST
Marketers eager to tap into China’s huge – 1.3 billion potential customers – consumer market need to get a better understanding of the country’s economic and cultural complexities, says Chris Davis of Campaign Asia. Consumer demographics, buying patterns and product preferences vary by region and by major city, and each of these is at a different stage of economic development. But there are some key facts: Chinese shoppers look for prestigious brands; women tend to control the family’s purse strings; Internet shopping, product and price comparisons, and buying are surging; and senior citizens form a sizeable purchasing segment and do considerable shopping for their grandchildren. A crucial insight: China is becoming more modern and international in its outlook, but not “Western”.
Chris Davis , "Understanding the evolving Chinese consumer", Campaign Asia, September 05, 2012, © Haymarket Media Ltd
Domains
TrendSpotter
Independence & New Living
Individualism & Self-Expression
Geographies
Worldwide
Asia-Pacific
China
Categories
Comment & Opinion
Consumers
Market News
Marketing & Advertising
Trends
Developed by Yuri Ingultsov Software Lab.