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Changing Role Of Indian Women Drives RTE Market Growth

May 18, 2010: 09:42 PM EST
The Indian market for ready to eat (RTE) foods, which in 2009 totaled about $33.5 million after a CAGR of 15 percent over five years, is likely to double in the next few years, according to a report from Datamonitor. With urban Indian women less likely to have time to do household chores like cooking, convenience foods that free up time for leisure activities are becoming more significant. “With the increasing involvement of women in India’s labor force, rising number of nuclear families and a desire to maximize ‘me’ time, the Indian RTE foods market size is poised to double by 2014,” said a Datamonitor analyst. Indian consumers are also more concerned about food freshness and healthiness, so claims like low cholesterol and trans-fat free are increasingly important.
Janice Wong, "“Ready to eat” Indian foods big potential for growth", AFN, May 18, 2010, © Australian Food News
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