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CEO Of UK’s Waitrose Sees Organic Sales Rising, Even As Consumers Remain Price Sensitive

October 12, 2010: 11:15 AM EST

Organic sales in the UK rose for 15 consecutive years, only to turn down in 2009, but Mark Price, Managing Director at the retailer Waitrose, says organic food sales are rising once again. Price also indicated that consumers remain cost sensitive. To remain competitive, especially against Tesco, Waitrose offers around 800 promotions a month, with promotions accounting for 18 to 20 percent of store sales.  He also pointed to changing consumer preferences, mentioning that some customers now preferring to shop online, either with purchases delivered or for pick-up at the store.

John Reynolds, "Organic foods on way back, says Waitrose chief", Marketing Magazine, UK, October 12, 2010, © Haymarket Brand Media
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