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Carrefour Teams With Electronics Retailer CompuMe i2 In Persian Gulf Region

May 19, 2011: 11:56 PM EST
European supermarket chain Carrefour has contracted with UAE-based electronics retailer CompuMe i2 to offer high-tech products like mobile phones, computer tablets, laptops and accessories to Carrefour Express customers in the Emirates. CompuMe i2 plans to open small concession shops in eight of the 15 Carrefour Express stores in the UAE. According to the regional operations manager for CompuMe i2, the partnership with Carrefour gives the electronics retailer an opportunity to expand into the lower-spending market while it targets the high-spending sector via its relationship with Virgin Megastores.
Rory Jones, "Carrefour to team up with IT retailer in the Gulf", The National, May 19, 2011, © Abu Dhabi Media
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