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Carrefour Introduces Virtual Clothes Shopping Experience

March 19, 2014: 12:00 AM EST
French retailer Carrefour, in partnership with technology innovator Clear Channel, is introducing “My Virtual Look by Tex”, an imaging experience that allows customers to use a screen to "try on" Tex brand clothes. Shoppers stand in front of the screen and select clothes by swiping through the collection with their fingers. They are then scanned and filmed in the clothes and appear on the screen “wearing” the items they have selected. The clothes are viewable from all angles. Customers can then snap a photo and share it with social media friends. According to Carrefour, the innovation “saves time and makes shopping for clothes easier”.
"Carrefour is breaking new ground with the first virtual fitting rooms created in partnership with Clear Channel", Carrefour, March 19, 2014, © Carrefour
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