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Carrefour Cuts Food Product Selection As It Tries To Reinvigorate Its Hypermarkets

June 28, 2010: 01:19 AM EST
Carrefour has begun reducing the number of food brands in its supermarkets as part of its push to re-energize its 231 French hypermarkets to help them increase sales and recover market share. Chief Executive Lars Olofsson said previously that Carrefour would reduce the number of food products by 15% and could reduce nonfood products by as much as 50%, with the aim of simplifying the shopping experience. Consumer research by P&G that simulated a 20% cut in product selection in home-care products found that consumers thought the reduction wasn't enough. Olofsson's plan could help Carrefour's top 20 suppliers, which generates 45% of its sales, since smaller brands could be taken off the shelves. The move will also help Carrefour's own private-label line.
CHRISTINA PASSARIELLO, "Carrefour Puts Stores on Diet", Wall street Journal, June 28, 2010, © Dow Jones & Company, Inc.
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