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Canadian Government Launches Nutrition Labeling Campaign

October 22, 2010: 04:56 AM EST

Health Canada and Food and Consumer Products of Canada (FCPC), the largest Canadian food industry association launched a multi-media education campaign to improve consumer food knowledge. The campaign, which will include messages on food packaging as well as in-store, national print, television, and online advertising,  will center on improving consumer food knowledge and use of nutrition facts tables and percent (%) daily value information so that Canadians can make more knowledgeable diet decisions. The Honorable Leona Aglukkaq, Canadian Minister of Health, stated "This innovative, national initiative builds on ongoing efforts by our Government to help Canadians better understand and use this information to make healthier food choices."

Health Canada, "The Government of Canada and Food and Consumer Products of Canada Launch Major Nutrition Labelling Initiative", Health Canada, October 22, 2010, © Health Canada
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