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Canada May Liberalize “Natural” Food Rules To Reduce Consumer Confusion

January 22, 2010: 08:14 AM EST
Canada’s central health regulator is working to liberalize natural food rules to give food companies more flexibility in fortifying products with vitamins and minerals. Canada.com says the move is caused partly by product applications that broadly interpret Health Canada’s Natural Health Product regulations, leading to an application backlog and confusion among consumers and health authorities about what “natural” really means. In 2009, the backlog of products seeking approval as “natural” included juices, waters, energy drinks and candy. Some experts worry that liberalized rules will mean nutritional ingredients could simply be added to junk foods to win the natural label.
"Health Canada to Create a Friendlier Market for Fortified Foods ", Nutraceuticals World, January 22, 2010, © Rodman Publishing
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