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“Buzz-Monitoring” Finds Big Differences In Shoppers’ Online Chatter About Target, Wal-Mart

September 4, 2009: 05:08 AM EST
Not only do Target's shoppers chat more online than Wal-Mart's about their shopping experience, they have more positive things to say, according to a new “buzz-monitoring” service that analyzes the substance, as well as the quantity, of online brand conversations. Crimson Hexagon screened online brand chatter for about a month, finding that 75 percent of conversations about Target were positive, while 61 percent of conversations about Wal-Mart were negative. "Wal-Mart was much more polarizing," said a vice president of business development at Crimson Hexagon.
Brian Morrissey , "In Online Chatter, Target Bests Walmart ", Adweek, September 04, 2009, © Nielsen Business Media, Inc
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