We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Business Watchdog Urges Discontinuance Of Health Claims For “i-flex” Joint Health Supplement

January 14, 2011: 08:25 PM EST

Some of the joint-health benefit statements made by a vitamin supplier for a rose hips-based dietary supplement “overstated the results of the research,” according to the National Advertising Division of the Council of Better Business Bureaus, which urged discontinuance of the claims. The questionable advertising statements for the “i-flex” dietary supplement product, manufactured by DSM Nutritional Products, Inc., a supplier of vitamins, carotenoids and other chemicals, included performance claims, comparative claims and “green” claims. NAD asked DSM to provide substantiation for claims made in print and Internet advertising and on product labels for i-flex. Specifically, NAD recommended that DSM discontinue claims that “i-flex from Patented Danish Rosehips Gives Rapid Joint Relief and Comfort to 4 out of Every 5 People” and “the longer term effect is also impressive.”

Linda Bean, "NAD Recommends DSM Discontinue Certain Claims For “I-Flex” Dietary Supplement; Finds Certain Claims Supported", News release, National Advertising Division (CBBB), January 14, 2011, © Council of Better Business Bureaus
Recalibration, Simplification
Vitality & Better Living
North America
United States of America
Comment & Opinion
Companies, Organizations
Market News
Marketing & Advertising
Press Release
Products & Brands
Developed by Yuri Ingultsov Software Lab.