Business Watchdog Urges Discontinuance Of Health Claims For “i-flex” Joint Health Supplement

Some of the joint-health benefit statements made by a vitamin supplier for a rose hips-based dietary supplement “overstated the results of the research,” according to the National Advertising Division of the Council of Better Business Bureaus, which urged discontinuance of the claims. The questionable advertising statements for the “i-flex” dietary supplement product, manufactured by DSM Nutritional Products, Inc., a supplier of vitamins, carotenoids and other chemicals, included performance claims, comparative claims and “green” claims. NAD asked DSM to provide substantiation for claims made in print and Internet advertising and on product labels for i-flex. Specifically, NAD recommended that DSM discontinue claims that “i-flex from Patented Danish Rosehips Gives Rapid Joint Relief and Comfort to 4 out of Every 5 People” and “the longer term effect is also impressive.”