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British Consumers Prefer Natural Low-Calorie Foods And Find Diet Foods Less Filling And More Expensive

January 7, 2011: 10:22 AM EST

Sixty percent of today’s British consumers prefer naturally low-fat or low-calorie foods, says a Mintel report, while 63 percent of those who dieted in the last three years used calorie-reduced food. Many find diet foods less filling. Seventy-three percent find each small pack of diet foods more expensive and 41 percent prefer to eat their usual regular food items in smaller portions. Thirty-eight percent think that low-fat food taste and quality has improved, but 54% prioritize taste over calorie or fat content. Nearly a half do not feel that low-fat foods are really healthy and 44% are not sure if diet food sweeteners are really safe.

Oxygen Report, Mintel, "Consumer interest in diet foods getting slimmer?", Mintel, January 07, 2011, © Mintel
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