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Booming Beverage Market Shifting To Healthy, High Quality Niche Products

October 5, 2009: 05:01 AM EST
Beverage sales are booming as consumers buy into a couple of key trends: better-for-you and high quality ingredients and flavors, according to data from the US-based Center for Culinary Development. The better-for-you category includes functional, nutrition-boosting, and wellness beverages. The quality category encompasses organic, local, artisan-made, and retro/nostalgic beverages. One of the trendier beverages in the “Trend Mapping Report” is coconut water, which is rich in electrolytes, free of fat and cholesterol, and low in sugar. The markets for the new beverages – “with plenty of room for growth and innovation” – include Gen Y teens, with-it Gen X parents and health-conscious Boomers.
"Niche Products, Novel Benefits Propel Beverage Market", Marketwire, October 05, 2009, © Marketwire, Incorporated.
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