We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Boomers Increase Use of Social Networking Sites 88%, Nearly Half Those 50+ Are Users

November 11, 2010: 01:42 AM EST

A Pew Internet study revealed that use of social networking Web sites among baby boomers increased strongly between 2009 and 2010; with respondents aged 50 years and higher increasing their use of networking sites 88% to reach 47% of the demographic. Respondents 65-plus doubled their use of social networking sites, to 26%, making these boomers the fastest growing subgroup. A cooperative study with ComScore, meanwhile, shows that baby boomers who are taking care of aging parents are even heavier users of social networking sites than boomers in general. Estimated to number 15.5 million of the 78 million boomer population, boomer caregivers use social media sites for 2.5 hours per month, viewing 70% more Web pages than average Internet users, to validate their feelings; simplify their lives; and get information and advice.

Matt Carmichael , "Which Boomers Are Using Social Media the Most?", Advertising Age, November 11, 2010, © Crain Communications
Independence & New Living
Individualism & Self-Expression
Personal Empowerment & Action
North America
United States of America
Companies, Organizations
Market News
Marketing & Advertising
Research, Studies, Advice
Developed by Yuri Ingultsov Software Lab.