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Billboard Showing Grim Reaper Wearing “Cheeshead” Hat Irritates Wisconsin Dairy Farmers

September 23, 2011: 10:06 PM EST
A group in Wisconsin called the Physicians Committee for Responsible Medicine has sponsored a roadside billboard that shows the Grim Reaper sporting the “cheesehead” hat associated with fans of the Green Bay Packers football team. The billboard’s caption – “Warning: Cheese Can Sack Your Health” – has riled the Wisconsin Milk Marketing Board, which claims the group has ties to animal rights organizations and is “a vegan front group.” The Physicians Committee, however, says cheese is unhealthily packed with saturated fat, cholesterol and sodium. The Milk Board, which represents dairy farmers in the state, counters that cheese, like all foods, should be eaten in moderation as part of a healthy diet.
Nathan Phelps, "Wisconsin Milk Marketing Board takes issue with planned billboard featuring Cheesehead Grim Reaper along Hwy. 41 in De Pere", Green Bay Press-Gazette, September 23, 2011, © Green Bay Press-Gazette
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