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Ben & Jerry’s Will No Longer Make “All Natural” Claim On Ice Cream Labels

September 27, 2010: 05:47 AM EST

Unilever ice cream subsidiary Ben & Jerry’s will phase out the term “All Natural” on ice cream and frozen yogurt labels. The Center for Science in the Public Interest had written to Unilever complaining that claims of “all natural” were false because 48 products contained alkalized cocoa, corn syrup, partially hydrogenated soybean oil, or other non-natural ingredients. None of the non-natural ingredients in the company’s products are considered unsafe, though some natural ingredients, like cream, can be considered bad for health, CSPI said. The group called Ben & Jerry’s decision an amicable resolution of the dispute. The USDA has a definition of natural for the meat and poultry products it oversees; CSPI said the FDA could perform a “great service” for consumers and food companies by defining the term “natural.”

"Ben & Jerry's to Drop "All Natural" Claims", News release, Center for Science in the Public Interest, September 27, 2010, © CSPI
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