Bargain-Hunting, Window-Shopping Remain High Priorities For Global Consumers

A Euromonitor report on recession-era shopping behavior among 16,000 consumers of all ages finds that the most significant trend is bargain hunting, though aimless leisure shopping remains an important activity. Fifty-nine percent of respondents – 76 percent of U.K. and U.S. shoppers – liked finding bargains. Though global consumers expressed a desire to keep expenses under control, 47 percent said leisure shopping – visiting stores and malls without any particular purchase in mind – was important. Younger people (ages 15 to 29) especially like window shopping: 56 percent like to visit malls, compared with just 39 percent of those aged 60+.