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Baby Boomers Not Afraid To Spend Money On Functional Foods

February 9, 2010: 01:20 AM EST
The aging baby boom generation has a thing about being healthy, if their food purchasing patterns during the ongoing recession are any indication. A new report on key trends in food, nutrition and health finds that baby boomers are willing to pay top dollar for functional foods that promise a healthy heart, digestion, or bones and joints, even if it means sacrificing expensive luxury goods. Among key trends reported by Julian Mellentin for 2010 are: digestive health (actually a “mega-trend”), health benefits that are also convenient, “feel the benefit” (most powerful marketing message), fruit and superfruit, weight management, and healthy snacking.
"Boomers fuel fortunes of functional foods", NPI Center, February 09, 2010, © Penton Media Inc
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