As Social Media Merges With E-Commerce, Online Spending Will Climb

Online shoppers are relying more on virtual social connections to make purchases, according to researcher Euromonitor, which has published a report on three key global trends in social media. Businesses are responding to the social media buying trend by developing with social media environments that support feedback and discussion. Networks, meanwhile, are making it easier to buy products on-the-spot. The result is a merger of social media and e-commerce and an increase in online consumer purchases. Businesses are hiking online adspend levels to integrate fully into social media. Euromonitor’s other key trends: emerging markets like Indonesia and India will see huge social media user growth, and social media brands will focus heavily on content and new features.