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As Smartphone Users Increase Dramatically, So Does Mobile Advertising

February 13, 2012: 11:54 PM EST
Market researcher Insight Express reports that smartphone use in the United States will nearly double this year: a 44 percent increase in 2012 to more than 106 million, making them a sizeable audience for mobile advertising. Sixty-nine percent of men between the ages of 18 and 29 say they’d seen mobile ads on their phones, compared to less than half of female smartphone users. Men also say they are more likely to have enjoyed seeing the ads on their phones. Only 12 percent of women 18 to 25 eyars old said they liked mobile ads at least somewhat, while 40 percent of men said they enjoyed mobile advertising. Twenty percent said they liked it “very much.”
"How Millennial Men React to Mobile Ads", eMarketer, February 13, 2012, © eMarketer, Inc.
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