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“Antioxidant” Is The Magic Word For Personal Care, Cosmetics Products

March 27, 2012: 03:31 AM EST
A survey of 2,000 American adults by researcher Packaged Facts finds that the word “antioxidant” on cosmetics product labels attracts greater attention from female shoppers. Forty-four percent of women purchase skin care products that tout antioxidant content. According to Packaged Facts, retail sales of antioxidant cosmetics products reached $3.9 billion, and about $2.2 billion of that comprised skin care products. Top antioxidant ingredients in hair and skin products include cocoa, green tea, and pomegranate. The researcher said that “innumerable” cosmetics and personal care  products contain antioxidants, but the more appealing ones feature the term prominently on labels.
Michelle Yeomans , "Antioxidant products a cosmetic winner according to market researcher", Cosmetics Design, March 27, 2012, © William Reed Business Media SAS
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