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Americans Want Accurate “Country Of Origin Labeling” For N. America - Poll

October 4, 2010: 09:08 AM EST

A survey among 1,000 American adults conducted by the Consumers Union, publisher of Consumer Reports magazine, found that 93 percent want “country of origin labeling” (COOL) on the meat that they buy. Country of origin labeling law requires food retailers to provide customers with information regarding the source of meats, fish and shellfish, fresh and frozen fruits and vegetables and certain nuts. Results of the poll were submitted to the World Trade Organization, which is arbitrating a dispute among the U.S., Canada and Mexico regarding U.S. COOL requirements. CU said consumers want labeling to indicate at least one of the countries in which the animal was born, raised, and slaughtered, and nearly half  (47 percent) said they preferred a multiple country of origin label.

Urvashi Rangan, Ph.D., "Consumer Reports National Research Center: Country of Origin Labeling Poll", Final Report, Consumers Union, October 04, 2010, © Consumers Union
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