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Advice To Nutricosmetics Industry: Skip The Hype And Stick To Science-Based Health Claims

November 5, 2010: 08:22 AM EST

New Hope 360 reporter Jessica Rubino says recent research has found that consumers are skeptical about  “beauty-from-within” products, but remain confident in topical beauty products. This shouldn’t be, she argues, because people choose foods and supplements for a healthier body and brain, so why not for the skin, hair and nails? Turning to her readers, however, she found many who believe foods, drinks, and supplements can impact appearance – the readers are just not buying outlandish “marketing claims” of conventional “nutricosmetics” companies. They know some dietary supplements such as fish oil and evening primrose oil, and foods and beverages like rooibos tea and leafy greens, benefit the inside and the outside. So she recommends that the industry skip splashy claims and instead promote recognizable ingredients with benefits supported by science.

Jessica Rubino, "Are you buying what the nutricosmetics industry is selling?", New Hope 360, November 05, 2010, © Penton Media, Inc.
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