A Few Top Food And Beverage Brands Quietly Shift From HFCS To Sugar

March 15, 2010: 02:25 AM EST

Thanks to a growing consumer preference for natural ingredients – and a narrowing gap in the prices of once-cheap high fructose corn syrup (HFCS) and sugar – leading brands Hunt’s ketchup, Gatorade, Wheat Thins and short-term “throwback” versions of Pepsi and Mountain Dew are now sweetened with sugar instead of HFCS. But marketers wary of alarming loyal buyers of corn syrup-based products are soft-pedaling the change. Gatorade plans a quiet campaign advising moms and others about the health risks of corn syrup. Wheat Thins vaunts “the benefits of whole grains,” and sugar-sweetened Hunt’s ketchup quietly joins a reduced sugar and organic “lifestyle range” of products. Meanwhile, as the HFCS industry battles bad press about corn syrup, the threat of state and federal taxation looms over all sugary products.

Natalie Zmuda , "Major Brands No Longer Sweet on High-Fructose Corn Syrup", AdAge, March 15, 2010, © Crain Communications

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A Few Top Food And Beverage Brands Quietly Shift From HFCS To Sugar

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