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A Few Simple Rules For Attracting Online Consumers With Short Attention Spans

March 19, 2012: 11:57 PM EST
How can marketers and publishers attract and hold the attention of today’s online consumers with their short attention spans, desire for “quick fixes,” and numerous options for obtaining information on the Internet? The Guardian offers some “rules” to follow on Web sites: be sure Web pages load quickly; put key information up front to satisfy the need for instant gratification; show key facts as bullet points or unique selling propositions; use subheads with descriptive wording; write short, punchy content; make use of rich media such as videos, as well as images, charts, graphs, etc.; present information logically; and confine content to what a reader wants and needs. 
"Say it quick, say it well – the attention span of a modern internet consumer", The Guardian, March 19, 2012, © Guardian News and Media Limited
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